Hi—I'm Alex Matosov.

Founder of The CODE.
Glad you found your way here. If you’re looking to get stronger, sharper, and harder to kill—you’re in the right place.

I’ve spent the last 17+ years in the trenches of the fitness world—
training clients across Manhattan, running my own gym, and learning what actually works for real men living real lives.

Before all that?

I moved from Ukraine to the U.S. at age 9.
Didn’t speak a word of English. Got picked on.
Fought back. Adapted.
Became a New Yorker.

High school sports were my thing—basketball (a lot), football (a little less).
But my true initiation into fitness came from the oldest motivator in the book:

A girl.

A girl told me she liked muscular guys.
I wasn’t one.
She tapped my biceps to make her point.
I joined a gym the next day—and never looked back.

Eventually I was offered a job at NYSC
(after spending half my time lifting, half bullshitting with my boys between sets).

From there, I went all-in:

• Equinox trainer by 2008

• Fired in 2009 (that’s a story for another time)

• Fell in love and married a fellow trainer—best decision I ever made

• Opened a gym in 2014 (boy was that a learning curve)

• Closed it in 2020 (thanks, COVID)

• Rebuilt my business on the Upper East Side

Over the years, I’ve trained everyone from 14-year-olds to 93-year-olds.
From CEOs to creatives.
From first-timers to lifelong athletes.

What they all had in common—and what I built The CODE for—
is the desire to level up without wasting time.

The CODE isn’t theory.
It’s what works.
Strength. Discipline. Legacy.
That’s the mission.

Thanks for stopping by.
Now let’s get to work.

Alex Matosov