Consistency is a lie.
Identity is the truth.
Nine weeks. No newsletter.
I went dark.
People started asking, "Where's The CODE?"
My last issue was When To Fire Your Trainer.
Then I ghosted for nine weeks.
Make of that what you will.
I chose silence over lowering the standard.
(more on that below)
Here's what most people won't say out loud.
Consistency is overrated.
Every productivity guru, every fitness influencer, every online "self-help" leader is selling you the same thing.
Stay consistent, never miss, build the streak.
And when you do miss?
You spiral. You feel like a failure. You quit.
That's not discipline.
That's pressure dressed up as advice.
That's the precise moment when you have to tap into your identity.
Who are you and what are you?